MarketINTEL

The MarketINTEL, Cross-Sell’s newest and most advanced market analysis tool, provides an extremely accurate picture of a defined market. The MarketINTEL enables dealers to pinpoint and understand the trends truly impacting their market. Having accurate market intelligence proves absolutely vital to maintaining efficient dealer operations, and the MarketINTEL ensures dealers make better decisions in order to achieve better results.

Detailed maps, easy-to-read charts, and comparative graphs

• Color maps clearly indicate the exact zip codes where sales are both increasing and decreasing.
  • Identify where sales are growing and target the zip codes where the competition is stealing sales
  • Confirm your dealership is keeping pace with the overall market
  • Target the specific zips with the most opportunity for increased sales
• Straightforward charts and graphs make it easy for dealers to quickly assess the market and make more informed decisions
  • Track trends and identify which competitors are on the move
  • Look at long-term market changes and better evaluate strategic approach

Segment Analysis

• Detailed segment, make, and model information enables dealers to identify sales trends before it is too late
  • Identify movements in segment popularity to ensure you stock the right inventory
  • Pinpoint the models gaining popularity and adjust your advertising accordingly

Zip Code Analysis

• A detailed overview and breakdown of the top 15 zip codes in your area clearly identifies the specific buying trends in each section of your market
  • Determine the exact makes and models that are selling best in each individual zip code to make sure you stock the proper inventory
  • Pinpoint the top-selling dealers in each zip and determine your true competitors
  • Understand the top-selling zip codes for each segment to ensure your advertising focuses on the right product in the various areas of your market